To a growing number of Mexicans and Latinos in the Americas, narco-traffickers have become iconic outlaws, glorified by musicians who praise their new models of fame and success. They represent a pathway out of the ghetto, nurturing a new American dream fueled by an addiction to money, drugs, and violence. From war photographer Shaul Schwarz comes NARCO CULTURA, an explosive look at the drug cartels' pop culture influence on both sides of the border as experienced by an LA narcocorrido singer dreaming of stardom and a Juarez crime scene investigator on the front line of Mexico's Drug War.